eCRM Executive
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Role Summary
To drive CRM performance across lifecycle touchpoints, ensuring revenue contribution, retention growth, and automation excellence. To execute and support end-to-end CRM campaigns and journeys across all channels, ensuring flawless, on-time delivery.
Key Success drivers including Accountabilities and Responsibilities
- Support the implementation of CRM strategies.
- Translate strategic direction into execution-ready tasks and content briefs.
- Follow best practices for campaign accuracy, personalization, and alignment with brand objectives.
- Provide operational feedback to help refine strategies.
- Build, QA, and deploy campaigns (BAU, promotional, and automated journeys) across email, push, in-app, and WhatsAPP.
- Translate business briefs into actionable requests for creative and design teams.
- Manage campaign calendar updates, ensuring alignment with brand and ecommerce teams.
- Ensure content accuracy, personalization, and adherence to brand guidelines
- Support A/B testing within Automated Lifecycle and BAU campaigns.
- Own CRM revenue targets and optimize performance across channels.
- Analyze results and implement data-driven improvements.
Technical Competencies
- CRM and lifecycle marketing expertise (MoEngage, Braze, Salesforce Marketing Cloud, or similar platforms)
- Prepare weekly and monthly CRM performance reports covering KPIs (sessions, revenue, orders, CVR, AOV), and share clear observations on performance.
Experience
- Basic working knowledge of CRM platforms (MoEngage, Braze, Salesforce Marketing Cloud, or similar).
- Understanding of lifecycle marketing and campaign execution.
- Comfortable working with campaign data and generating basic reports.
- Strong organizational skills to handle multiple campaign tasks at once.
- Good communication and collaboration skills.